In a significant move towards redefining fitness in India, FITPASS, the nation’s leading fitness and wellness platform, has introduced a compelling brand film series titled ‘Empowering Personalized Fitness in an Evolving World.’ This initiative aims to promote the concept of ‘Your Fitness Your Way,’ emphasizing flexibility, inclusivity, and affordability in the world of fitness and wellness.
The series comprises eight captivating films that underscore FITPASS’s unwavering commitment to revolutionizing the fitness landscape. It aims to make fitness and wellness accessible and personalized for every individual, breaking away from the one-size-fits-all approach.
The films serve as a spotlight on FITPASS as the ultimate fitness and wellness destination in India, advocating a holistic well-being approach. They challenge conventional fitness norms by highlighting that fitness needn’t be expensive or rigid. Instead, they illustrate FITPASS’s diverse offerings tailored to meet individual requirements.
The initial films in the series emphasize FITPASS’s convenience, flexibility, and comprehensive services. The first film showcases the challenges faced by professionals in incorporating fitness into their busy lives. It demonstrates how FITPASS empowers users to create personalized fitness routines that align with their lifestyles. The second film highlights the significance of healthy eating and provides users access to expert nutritionists through FITFEAST, enabling them to achieve their fitness goals without giving up their favorite foods.
The upcoming six films, set for release soon, will focus on fitness democratization and underline FITPASS’s adaptability. The primary objective is to inspire people of all ages and fitness levels to embrace healthy habits and seamlessly integrate fitness into their daily routines. These films portray individuals engaged in various daily activities, from office work to celebrations, dining out, and business travel, vividly illustrating FITPASS’s universal accessibility to fitness.
Speaking about the launch of the brand film series, Akshay Verma, Co-founder of FITPASS, said, “Our brand films showcase FITPASS’s adaptability and versatility, reflecting our commitment to democratizing fitness. We believe that fitness is a personal journey, and everyone should define their own progress parameters. With FITPASS, we free you from unnecessary constraints, making fitness attainable without excessive effort.”
In addition to the film series, FITPASS introduces the ‘Fitster’ community, a space where individuals actively pursue physical and mental fitness, regardless of their age. This community promotes the idea that fitness is deeply personal, with distinct goals that should not be compared.
Arushi Verma, Co-founder of FITPASS, elaborated on the Fitster community, stating, “Our brand films mark a pivotal moment. The Fitster community provides a supportive space to embrace personal fitness goals. A Fitster is anyone who desires to remain fit physically and mentally. They believe that everyone’s fitness regime, frequency, intensity, choice of workouts, and diet should be as per their personal preferences and shouldn’t be compared or evaluated against benchmarks set by others. With our films and Fitster Community, we aspire to inspire a flexible fitness approach for a happier, healthier life.”
The first brand film is now live on the FITPASS website and social media platforms, showcasing the platform’s dedication to holistic fitness. Join the Fitster community today and embark on a transformative fitness journey.
