As the Paris Olympics captivate global audiences, Shanghai residents are embracing both outdoor spectating and active participation in sports at Jiangwan Stadium.
This past weekend, Yangpu District witnessed the transformation of a section between Jiangwan Stadium and Daxue Road into a vibrant pedestrian zone, hosting a dynamic sports carnival featuring an array of fitness brands and activities.
The carnival, a precursor to National Fitness Day on August 8, not only celebrated the spirit of fitness but also invigorated Shanghai’s summer nightlife economy. Notable figures such as Olympic cycling champion Zhong Tianshi and former women’s national football team captain Pu Wei have been appointed as ambassadors for this year’s Fitness Day initiatives.
The event featured an array of interactive and engaging sports competitions, including American football, pickleball, and break dancing. A large screen at the stadium offered residents the chance to catch live Olympic events.
The carnival’s setup included approximately 30 experience zones along the 1.2-kilometer pedestrian stretch and within the stadium itself. Visitors had the opportunity to engage with a variety of innovative and urban sports, such as drone football, boxing, archery, and darts.
In an effort to boost sports-related spending, the Shanghai Sports Bureau has announced the distribution of six million yuan (US$838,000) in sports consumption vouchers through the Meituan and Dianping apps. This initiative, running from August 3 to September 1, involves over 7,000 local merchants and aims to further stimulate engagement in sports activities.
